Twin brothers Antony & Richard Joseph grew up with manufacturing in their blood, spending time in the family glass-making business. Having both trained in product design, the brothers were embarking on their early careers when their father asked them to look at reinventing the glass chopping board. They jumped at the chance.
After early success with their creative, colorful designs, their entrepeneurial spirit kicked in and in 2003 they decided to go it alone- and with that Joseph Joseph the brand was born.
The big leap forward came with a simple observation- many everyday objects can actually create problems for the user through poor design. In addtion many tasks around the home could be made much easier and more enjoyable with a little inteligent thinking.
The design process always starts by identifying an everyday problem that people experience in the home and ends with finding an original solution that is a joy to use and to have in your home.